Who is it for? People with normal to dry/chemically treated hair What does it do? Detangles, conditions, and finishes Formulated by Paul Brown, Treat Elite is an instant detangler, a light conditioner and a finishing rinse- all in one. It may be left in the hair for maximum benefits or rinsed off fine limp hair. Conditioning with Treat Elite enables you to obtain excellent styling performance and flexibility by closing the cuticle layer and eliminating static electricity. Your hair is visually more radiant and stays clean longer an dust particles are repelled. Ideal to precondition dry ends before chemical services, or used as cutting lotion.